The designer says her daughter showed ambition from a young age, as company records and reports shed light on the money going into the teenager’s skincare venture.
Victoria Beckham has revealed that her daughter Harper, 15, pitched her the idea for a beauty brand in a PowerPoint presentation. Speaking on Today with Jenna & Sheinelle on Tuesday, she said Harper had always enjoyed sitting in on her product meetings. Harper’s skincare range for teenagers, Harlo by Harper, is expected to launch in the second half of next year, likely after her GCSEs in May and June. Reports suggest Ms Beckham has put more than £2m into the venture.
‘Two PowerPoint presentations’
Ms Beckham said Harper came to her with two proposals. “Two PowerPoint presentations,” she said. “One, she wanted a beauty brand, and these are the reasons. No. 2, she wanted a perm. She wanted to perm her hair.” She said she told her daughter: “Listen, wait till you’re older, we’ll talk about that for the beauty brand, but no to the perm.”
She said Harper had loved beauty and skincare since she was small. “She’s been on my lap while I had my hair and makeup done,” Ms Beckham said. “She loves sitting in product development meetings with me.” Harper has attended those meetings since her mother launched her own make-up brand in 2019.
Ms Beckham said her daughter has “a passion and a dream”, but that she wants her to concentrate on school first. “She’s young. She’s in school. She’s about to take her exams,” she said. Harper turns 16 in July.
An earlier podcast appearance by Ms Beckham reportedly said Harper became interested in a skincare range after existing products made her skin break out. The idea was presented as coming from Harper. Reports suggest an initial range could include a cleanser, toner, lightweight moisturiser and lip balm. These remain reported possibilities, not a confirmed line-up.
The company behind the brand
The venture is called H7B, a play on Harper’s full name, Harper Seven Beckham. Company records show H7B Limited, company number 16033276, was incorporated on 22 October 2024, when Harper was 13. Its directors are Ms Beckham and Oliver Samuel Shipton, who is also a director of Victoria Beckham Beauty UK Ltd. Ms Beckham is listed as holding at least 75% of the shares and voting rights, with the power to appoint or remove directors. Harper is not named as a director in the records reviewed.
That shows who controls the company, but not how Harper’s future earnings will be shared.
The money involved
H7B filed its first accounts on 1 October 2026, covering the period to 31 December 2025. The trade publication Cosmetics Business reported that more than $3m had been invested and that the company owed creditors about $3.4m, all due within a year. The accounts reportedly describe spending on brand creation.
Money owed to creditors is not necessarily a trading loss. The reported investment should not be treated as money lost. It is also not clear whether the £2m figure in other reports is a personal investment, a loan or spending by an existing Beckham company.
Name changes and a wider range
According to Cosmetics Business, an earlier trademark application was filed for Hiku by Harper, covering skincare, haircare, body care and cosmetics. It reportedly met a trademark obstacle in the US in 2026. A US application for Harlo by Harper followed on 3 July 2026, and a UK one on 8 July. The precise grounds for the reported US objection could not be established, so it cannot be said that a dispute forced the change of name.
The filings cover far more than skincare. They include acne-care products, sunscreen, self-tanning products, haircare, make-up, fragrance and body care. Trademark coverage does not mean every product will be made, as companies often register broad categories to protect future expansion.
Rules before sale
Under rules overseen by the Office for Product Safety and Standards, cosmetics must pass a safety assessment by a qualified assessor before they can be sold in Britain. The company must keep a Product Information File and notify each product to the UK regulator. Packaging must show ingredients, warnings, traceability details and a legally responsible person, and marketing claims must be backed by evidence. No formulations or completed safety assessments have been made public.
Several details have not been confirmed, including an exact launch date, prices, individual products, whether the range will be sold online or in shops, whether Victoria Beckham Beauty will make or distribute it, and Harper’s eventual ownership or profit share.
