Waitrose claims early victory against Ocado

Waitrose has claimed an early victory against Ocado in the race to woo middle class shoppers. 

Weekly orders have risen by 20 per cent to 190,000 after its products were replaced by those from Marks & Spencer on Ocado’s website. 

Victory: Waitrose weekly orders have risen by 20 per cent to 190,000 after its products were replaced by those from Marks & Spencer on Ocado's website

Victory: Waitrose weekly orders have risen by 20 per cent to 190,000 after its products were replaced by those from Marks & Spencer on Ocado's website

Victory: Waitrose weekly orders have risen by 20 per cent to 190,000 after its products were replaced by those from Marks & Spencer on Ocado’s website

In contrast, Ocado’s average weekly orders fell from 345,000 to 328,000 in the fortnight after the September 1 switch, according to The Sunday Times. 

The brands had a spat last month when Ocado boss Tim Steiner accused Waitrose of lacking the tech skills to succeed. 

Ocado’s capacity has grown more slowly than Waitrose and other competitors as it can only expand by building more robotic warehouses but it remains Britain’s fastest growing supermarket by sales. 

Waitrose is aiming to hit 250,000 weekly orders next year. 

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