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WASHINGTON: President Donald Trump has signed an order requiring that all U.S. foreign assistance be “rebranded” to ensure that receivers know that American taxpayers have actually paid for it.Trump on Thursday directed the 22 federal firms that distribute U.S. aid abroad to utilize a common logo on their packaging.
Presently, various agencies – from the United States Firm for International Development to the Department of Agriculture – utilize different logos on items that vary from sacks of grain to medical supplies, tents and water purification kits.That has actually developed confusion in some countries, according to U.S. officials who say that aid from other countries, like China, is readily recognizable with standardized logos.”To cultivate goodwill between the recipients of United States foreign help and the American people, and to encourage the governments of nations that are getting foreign help to support the United States, it is vital that receivers of United States foreign help know the manifold efforts of American taxpayers to aid them and enhance their lives,” the White House stated.”To further this awareness and to guarantee United States foreign support supports the diplomacy objectives of the United States and keeps American impact and management, such help needs to properly and conspicuously be recognized as American help,” it said.The executive order provides the president one month to pick a logo design and after that attends to a 120-day duration for that choice to be executed. There had actually been issues that such an order might permit Trump in his final weeks in office to attach his own name to worldwide support, but authorities downplayed those concerns. They kept in mind that a final decision on the brand-new logo design would eventually be up to the next administration.Two senior U.S. authorities informed on the decision said they anticipated that Trump’s choice for a logo design would be an American flag but might not rule out other choices. The authorities were not licensed to talk about the matter openly and spoke on condition of privacy.
