MARKET REPORT: Staycation boom fails to save jobs at Whitbread

Shares in Whitbread slammed into reverse as the staycation boom and Eat Out to Help Out scheme failed to stop a slump in bookings during the pandemic.

Its chief executive Alison Brittain plans to lay off up to 6,000 staff from its 35,000-strong workforce as it battles to survive the crisis. Many employees will have their hours cut.

Six months of Covid hammered Whitbread during its first half, which runs from April to August.

Empty rooms: Premier Inn owner Whitbread plans to lay off up to 6,000 staff from its 35,000-strong workforce as it battles to survive the crisis. Many employees will have their hours cut

Empty rooms: Premier Inn owner Whitbread plans to lay off up to 6,000 staff from its 35,000-strong workforce as it battles to survive the crisis. Many employees will have their hours cut

Empty rooms: Premier Inn owner Whitbread plans to lay off up to 6,000 staff from its 35,000-strong workforce as it battles to survive the crisis. Many employees will have their hours cut

The shares fell 2.8 per cent, or 60p, to 2049p as hotel sales plunged 77 per cent compared with the same period in 2019, while food and drink sales at restaurants dived 76 per cent.

Things got better in August, with the Eat Out to Help Out scheme boosting takings. 

And hotels near seaside and tourist hotspots were up to 80 per cent full.

Bookings are now running at about 40 per cent below last year’s levels but London and other cities are still behind the curve and could keep struggling because of the sharp drop in business travel.

The announcement on jobs comes ahead of the end of the Government’s furlough, which is supporting around 27,000 Whitbread staff and ends next month.

Cuts are also looming at pub chain JD Wetherspoon, which said yesterday up to 450 people working at its pubs at airports, including Glasgow, Heathrow and Gatwick, could lose their jobs.

Stock Watch – Sigma Capital

Property developer Sigma Capital was one of the top risers on AIM after it struck a £1billion deal to build 3,000 rental homes with EQT Real Estate.

The build-to-rent homes will be based in London transport zones three to six, and will be completed in at least five years’ time.

They are expected to be worth ‘in excess of £1billion’, Sigma said.

Shares in the group, which has built 4,200 rental homes over the last five years, rose 16.8 per cent, or 16.5p, to 114.5p.   

Its outspoken chairman Tim Martin slammed the 10pm closing time curfew for pubs as a PR stunt by the Government. Shares rose 1.4 per cent, or 11p, to 785p.

The FTSE 100 eked out a small gain – rising 0.4 per cent, or 25.17 points, to 5829.46 – following its worst day in three months on Monday. 

It was boosted by cigarette makers British American Tobacco and Imperial Brands, whose shares lit up after brokers at RBC Capital Markets upgraded the rivals from ‘sector perform’ to ‘outperform’.

According to analysts, the pair should buy back shares because institutional investors are less likely to now, given the emphasis on ethical investing.

They reckon BAT, which rose 4.1 per cent, or 108p, to 2733p, could buy back its current market value within nine years and Imperial, which climbed 3.2 per cent, or 43p, to 1384p, in seven.

The FTSE 250, which is more exposed to events in the UK and has reacted more strongly to Britain’s new Covid restrictions, fell 0.3 per cent, or 49.12 points, to 16,821.66. 

Investors in insurance companies headed for the exit after regulators pledged to ban them from offering better deals to new customers, thereby charging existing customers more for home and car cover.

The Financial Conduct Authority’s move, which interim boss Chris Woolard described as ‘the most radical shake-up of the general insurance industry in years’, could save customers up to £3.7billion over the next decade.

Direct Line fell 7.3 per cent, or 22.1p, to 279.3p, Admiral was down 2.7 per cent, or 75p, to 2700p, Aviva by 1.1 per cent, or 3p, to 279.3p and Go Compare comparison site owner GoCo dipped 3.6 per cent, or 4p, to 107p.

Sabre fell 1.2 per cent, or 3p, to 254p, despite Barclays saying it is not likely to be hit by the decision.

Beazley tumbled even further, closing 14.1 per cent lower, down 54.8p, to 335.2p, after it doubled the amount of cash it has earmarked for Covid-related claims from £133million to £266million. It said there had been a rise in claims on events cancellation cover.

Event cancellations also hit financial news publisher and conference organiser Euromoney (down 0.9 per cent, or 7p, to 794p).

The group, which has had to move many of its events online, believes annual profits will be above expectations.

But it is planning another round of cost-cutting.

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