Social media users have criticised Kylie Jenner for advertising a digestion and weight management product, with some expressing concern about the influence such promotions may have on teenagers.
The 28-year-old appeared in a video for Korean brand Foodology promoting its Coleology Cutting Jelly, which the company says is designed to support appetite control, carbohydrate metabolism and daily weight management routines.
Reddit users responded to the promotional clip, with one writing that it was “irresponsible for celebrities to advertise supplements and laxatives” given the number of impressionable young people who might take such endorsements seriously.
Others questioned why someone of Jenner’s reported wealth — estimated at around $900 million — would accept sponsored content for such a product.
Some users disputed whether the jelly should be classified as a laxative at all, with one stating it was an appetite suppressant and another noting that similar products are common in Korea.
In the TikTok video uploaded to Foodology’s account, Jenner wore a red latex dress and described the pomegranate-flavoured jelly as a “new favourite” she had added to her routine. She explained that the product was intended for digestion and de-bloating, and said her goal for the new year was to snack less.
The jelly contains Garcinia Cambogia extract and chia seeds. According to the company’s website, it can be incorporated into a balanced diet to assist with digestion, regularity, carbohydrate management and blood sugar balance.
One Reddit user drew comparisons to previous promotions by members of the Kardashian-Jenner family, referencing “flat tummy” products that were widely advertised in the mid-2010s.
The Daily Mail reported it had contacted Jenner’s representatives for comment but had not received a response.
