Centrica has launched a cheaper alternative to British Gas after trialing the new service to thousands of customers.
British Gas Evolve is the new name and brand from the firm, which will be offering a low cost, digital and ‘hassle free’ residential energy supply.
The provider will be launching to a limited number of customers through comparison website, Go Compare, with a full launch planned later this year.
It says its ambition is to be the largest energy supplier in Britain for residential and small businesses but despite this, claims it will not be competing with its core British Gas brand.
Centrica is launching a new brand, British Gas Evolve, a cheaper version of the Big Six firm
Centrica has been trialling the new service under BG Lite, which now supplies almost 60,000 business sites, and BGX, which supplies 17,000 residential customers.
British Gas Lite is a fixed price gas and electricity service for small businesses while British Gas X was the original name for Evolve.
Evolve will provide customers with 100 per cent renewable electricity, unlike British Gas, which offers both renewable and energy from other sources.
The name Evolve was chosen as Centrica said it represents the values and ambitions of the new brand but still gives customers the reassurance that it is from British Gas.
It added that, in light of many challenger brands ceasing trading in recent years, customers of British Gas Evolve can have peace of mind that the service comes from a company that is financially resilient.
Peter Simon, managing director of British Gas Evolve, said: ‘We will be launching British Gas Evolve to a limited number of customers next week with a full launch planned later in the year.
‘Our aim is to offer residential customers a low cost and reliable service from a trusted provider.
‘We have taken what we know works from disrupter brands and combined it with our vast experience in the energy market to create a new customer offer to help Centrica grow.’
Lee Griffin, CEO of GoCompare, said: ‘We welcome this move from Centrica and we are excited to add British Gas Evolve to GoCompare. Greater competition in the energy market is good news for consumers, particularly during the current economic climate where people may be experiencing financial hardship.
‘It’s really important that households manage their energy bills by shopping around to check that they are getting a good deal. Using a price comparison website makes it easier to compare a wide range of providers, potentially saving households hundreds of pounds and plenty of time.’
British Gas’ new offering, Evolve, will provide customers with 100% renewable electricity
Best green deals on the market
More households are making a move towards having a green energy tariff in order to be environmentally friendly.
Most providers will now offer an option for a renewable deal with many now ensuring prices are not over the odds in order to encourage more customers to switch.
Currently, the best green tariff on the market for dual fuel is a variable offering with challenger supplier, Outfox the Market, on its One Green Flex 4.0 deal, with an average yearly price of £845.44.
It is joint cheapest with Green Energy on its Maple deal. It is also a variable tariff that costs £854.44 a year on average.
The best fixed green energy tariff is with Eon on its Fix Online Exclusive v50 tariff, costing an average of £873.21 a year.
However, customers will be charged a £60 exit fee if they wish to leave the deal early.
Ovo Energy is one of the other Big Six suppliers that features on the list with its Better Smart deal, costing £891.22 a year.
Npower is the only other large supplier featured with its Exclusive 12 Month Fix v16 tariff. The deal costs an average of £896.56 a year, fixed for 12 months.
Again, if customers wish to leave the deal early, it will cost £60.
|Supplier||Plan||Type||End date||Exit fee||Average price|
|Outfox the Market||One Green Flex 4.0||variable||N/A||0||845.44|
|E.ON||Fix Online Exclusive v50||fixed||12m||60||873.21|
|Shell Energy||Energy January 2022 v2||fixed||31/01/2022||60||873.57|
|Pure Planet||100% Green 12m Fixed Sep20 v1||fixed||12m||60||883.38|
|Green Star Energy||Fix for Less 12m v8||fixed||12m||60||888.69|
|OVO Energy||Better Smart||fixed||12m||60||891.22|
|npower Select||Exclusive 12 Month Fix v16||fixed||12m||60||896.56|
|British Gas||Energy Plus Protection Oct 2021v2||fixed||31/10/2021||40||897.12|
|Gulf Gas and Power||Gulf Home Renewable 12 October 21 v1||fixed||31/10/2021||60||897.7|
|Source: Uswitch (prices correct as of 5 October 2020)|
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