Britons spending £46 a month on lockdown subscriptions

Britons are spending £46 a month on subscriptions as entertainment and delivery services boom in lockdown. 

Even as shops reopened in July, subscription sales were up by 39 per cent compared to the same month last year, according to data from Barclaycard. 

Each household has an average of seven subscription services and the industry is worth £323m in the UK. 

On a roll: Netflix, which makes The Crown (pictured, starring Olivia Colman as the Queen), has seen its share price rise by 49 per cent this year

On a roll: Netflix, which makes The Crown (pictured, starring Olivia Colman as the Queen), has seen its share price rise by 49 per cent this year

On a roll: Netflix, which makes The Crown (pictured, starring Olivia Colman as the Queen), has seen its share price rise by 49 per cent this year

Businesses have been forced to react to changing shopping habits, with more than a fifth of retailers developing a subscription service or product during lockdown. 

Entertainment, which includes online film and TV streaming, as well as audio book apps such as Audible, is the most popular category. 

Netflix, which makes The Crown (starring Olivia Colman as the Queen), has seen its share price rise by 49 per cent this year, having grown to 192m subscribers. 

This is followed by food and drink, such as Gousto meal boxes, Abel & Cole fruit and vegetable boxes and the craft beer club Beer52. 

Technology, beauty subscription boxes, and fitness subscriptions for such things as yoga apps have also become hugely popular.

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